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Today we continue our focus on transportation by looking at ways to broaden our reach. Individual behavior change is necessary and important in creating the world in which we want to live. Individual actions inspire, motivate, and change culture, especially when enough people work together to make a difference. Here at NWEI, we focus on individual behavior change and small group learning through our discussion courses and in our EcoChallenge.
But we also see the vital importance of working together to change our infrastructure, political systems, and broader cultural constructs, as well.
Today’s proposed action is: Broaden your reach.
Cars produce about 20 percent of U.S. carbon emissions and consume about 44 percent of the oil we use. Consider contacting your representative about implementing a fuel tax or raising the standards for fuel efficiency in your state. Environment America is working on some great campaigns aimed at getting America off oil.
Also, consider contacting your Congressperson and Department of Transportation and telling them of the merits of a U.S. Bicycle Route System, an interstate network of bicycle routes for national non-motorized transportation. You can find out more information here and see what’s going on in your state here.
For the weekend:
Enjoy non-motorized fun, for your health and for the health of the planet. Go for a bike ride, either to a destination you’ve already planned, or just for fun. Or take a hike and enjoy the weather your area has to offer in the spring. Take a picture celebrating your surroundings and how you got there. Send your pictures to contact@nwei.org, and we’ll post them on our blog!
NWEI is very excited to introduce our newest discussion guide: Just Below the Surface: Perspectives on the Gulf Coast Oil Spill.
Just Below the Surface is a one session discussion guide that explores the connections between Deepwater Horizon, energy policies and our lifestyles. The course offers an opportunity to reflect further on this historical event and the lessons it holds for us moving forward—individually and collectively.
The course is available for order now and it’s just $5. Order today!
For a limited time, we’re offering a complimentary copy of Just Below the Surface with each order of Global Warming: Changing Co2urse.
Quite enjoyed this great article on simple living and wanted to share it. 
For all our friends in the Tigard, Oregon area: the Tigard Whole Foods is featuring us as one of their “Change for Change” organizations from now through Earth Day. If you’re shopping at the store and bring your own bags you can direct your bag refund to NWEI. A nickel is donated to us for every reusable bag! It’s a quick and easy way to support NWEI. 
If you’re reading this blog, chances are that you’re already interested in and/or committed to sustainable living. By “sustainable living,” I mean a lifestyle that values quality of life over quantity of possessions — a lifestyle that recognizes and honors, as Aldo Leopold put it, that each of us is “a member of a community of interdependent parts.”
But, you also might be like many of us who have found that ecological- and socially-conscious living can be surprisingly more difficult in rural communities than in urban contexts. The infrastructure simply doesn’t exist in most rural communities to accommodate the behaviors we have come to associate with sustainable living: commuting by public transportation and bike, recycling, and even buying from local farmers.
Take, for example, my hometown in rural southern Illinois, where there is absolutely no infrastructure for recycling, no public transportation, and local grocers sell produce from California and Chile instead of from local producers. While the local grocery store is within walking distance, and most children live less than a mile from their elementary schools, the main streets of town are devoid of sidewalks and bike lanes. Without sidewalks and crosswalks, crossing an intersection of two busy roads on foot is difficult and dangerous and not something most people feel comfortable doing– let alone letting their children do. So, even environmentally committed parents find that protecting their children from the very specific and immediate dangers of speeding traffic takes priority over protecting the Earth from the very nebulous and complex dangers of climate change.
When rural infrastructure doesn’t support sustainable choices (and actually discourages them), trying to act on a commitment to sustainable living can be difficult and disheartening. But, moving to the city to pursue a more sustainable lifestyle isn’t an option for most people. So, what’s an ecologically-minded person to do?
When I lived in a town of 7,000 people in Illinois, I found that there were actually many others who were asking themselves the same question. So, we started meeting at a local church and coming up with a plan to encourage sustainable behaviors in our community. In one year’s time, we found that we could accomplish quite a bit when working together:
- We started gathering recyclables at the church, and one of our group members would haul them away in his big truck once a week to the nearest recycler.
- We organized a carpool calendar so that we could coordinate carpools for those of us who commuted the forty miles into St. Louis several times a week.
- At the local youth center, we worked to install a community garden and mentor the children and teenagers on how to tend it.
- We purchased durable plates and silverware to be used instead of disposables at our church potlucks.
- We built bike racks and offered free classes on bicycle safety.
- For Earth Day, we organized a special public service in a city park and developed a handout that encouraged sustainable behaviors and helped people locate places to recycle and drop off household hazardous waste.
In short, we combined our resources, tools, and interests and offered them for the good of the community. And we encouraged and supported each other along the way.
Today, that small rural community has curbside recycling because they petitioned city hall for it. Before I moved to Portland, I was able to attend the first city hall meeting where the issue was considered. The room was overflowing with people I knew and people I had never seen. These people came from many different political persuasions, socioeconomic backgrounds and ideological contexts. Only one of them spoke to oppose the implementation of curbside recycling. The ordinance was passed unanimously in 2009.
Updates from my friends in the community about their sustainability endeavors continue to inspire and encourage me.
I offer this story as inspiration and encouragement to those of you in rural contexts, as well. Your actions toward a sustainable lifestyle might be very different than the ones I mentioned here. Maybe you’ll start a bulk foods co-op or local farmer’s market, or start cooking meals together, or start a plastic bag reduction campaign.
But for me, the key to living more sustainably in a rural area was building relationships and finding a way to connect: with others’ values, resources, talents, and interests. Those connections provide thought-provoking conversations, support, encouragement, and a belief in our ability to actually “be the change we want to see in the world.” Being connected to a community in this way sustained me by enriching my life and allowing me to see what it really means to be an active “member of a community of interdependent parts.”
The winter edition of our print newsletter, also titled EarthMatters, is here. Click the icon to download an electronic copy of our newsletter. Inside you’ll find the powerful “Beyond Oil: Nature and Adaptation” piece by David Gessner, information about our upcoming 2011 conference, and much more. We hope you enjoy this edition of EarthMatters!
The holiday season is upon us again. The holiday season is a two-sided coin for many people–on the one hand, there are family traditions we look forward to, favorite holiday songs that instill cheer every time we hear them, and fun parties and social events that are a time to share with friends and family. On the flip side of the coin, there is the pressure to bestow gifts upon friends and family, commercial pressures, busy stores and holiday crowds to contend with, and the inevitable holiday rush–it can be enough to make anyone question their holiday spirit at times.
It doesn’t have to be this way though–we can opt out of commercialized, materialistic holidays and commit to a simplified holiday season. What would a simplified holiday season look like? Well, it will look a little different for everyone–but it doesn’t have to mean holidays devoid of gift-giving or tradition. There are many ways to instill some “voluntary simplicity” in your celebrations, and in the process take back some of your precious time, money and energy (not to mention lessening your impact on our environment).
Here are a few ideas to consider if you, like many other people, are looking for ways to simplify gift giving this holiday season:
Simple Gift Giving:
Consider giving homemade gifts–everything from canned goods to baked items to meals that can be easily frozen and cooked later make excellent gifts, and you can use the time you’re saving by avoiding the time-consuming shopping process to create your homemade presents. Some of our favorite homemade gift ideas include: family recipe books adorned with family photos, homemade jams and salsas, and homemade soaps and candles.
Give gifts of time–if you have a skill to share, consider offering it as a gift to a friend or family member (perhaps create a little coupon book that can be wrapped); offer your babysitting, pet-sitting or house-sitting services; or help someone green their home by offering to help them set up a compost system or rain barrels.
Experience gifts–instead of giving material gifts, consider giving your loved ones “experience gifts” like theater or concert tickets or an annual membership to a museum so that they can check out exhibits for the entire year. Restaurant gift certificates are another great idea too–perhaps treat your loved ones to a meal they’ll remember long after the holidays.
Charitable gifts– many organizations (including NWEI) offer gift memberships, or the opportunity to donate in honor of a friend or family member. Consider making a donation to an organization as a gift for a loved one this year.
Further reading:
If you’d like to learn more about voluntary simplicity check out NWEI’s Voluntary Simplicity program. For an entire book on simplifying the holidays (Christmas specifically but many of the suggestions can be carried over to other holidays too), check out Simplify Your Christmas by Elaine St. James. For info on simplifying the holidays with kids, check out this blog post from PBS.
Add your suggestions to the comments:
If you have ideas to share on how you have successfully simplified the holidays, we’d love to hear them! Add your suggestions to the comments, or join the discussion our our Facebook page.
For many of us, this time of year often evokes images and memories of home. So, we’re offering a special 25% off deal on our Discovering a Sense of Place discussion course to help explore the places from which we’ve come. Order today!
- What makes your home special?
- How is it unique and different from other places?
- How has your place impacted the person you’ve become?
- What plants and animals are native to your place?
- Where does your water come from?
This time of year offers us an opportunity to spend valuable time with friends, family, and neighbors. It’s a great time to organize a discussion course to help us all discover our own sense of place.
From now through December 3rd, we’re offering a 25% discount on our Discovering a Sense of Place discussion course, so each copy is just $15. Order today!
Excerpt from Think Like an Ocean by Andi McDaniel (used in A World of Health: People, Place and Planet)
Lately, millions of well-intentioned shoppers have begun to connect the food they buy with the land from which it comes. They read the fine print on their vegetables, meat, and dairy to assure themselves that their purchase will benefit the iconic farmer, cow, and beautiful pasture featured on the label. What could feel more wholesome than helping out these friendly, familiar characters, so central to our concept of America?
It’s harder to identify with tuna.
And yet, mysterious though they may be, our oceans sustain us. As renowned marine biologist Sylvia Earle says, “Without the ocean, life on earth would simply not be possible. Should we care about the ocean? Do we care about living?” All told, the health of the oceans affects our livelihood as much as our farms and forests do. The connection just isn’t as apparent.
- Do you agree with McDaniel’s assessment that “It’s harder to identify with tuna?” Explain.
- To what extent are you aware of the issues plaguing the health of oceans? Is your environmentalism more “land-oriented” as McDaniel suggests?
- What actions can we take to reflect an understanding of the connection between the health of the oceans and our livelihood?
Portland State University students are organizing Voluntary Simplicity discussion courses that are open to the community.
The goals for the discussion course are:
Please be in touch with the students by email if you have any questions.
Here’s the third of our salon series which pulls an excerpt from our newest course, A World of Health: People, Place and Planet. We hope this little snippet gives you a sense of what the course is like. Enjoy!
“One Approach To Sustainability: Work Less” by John de Graaf
In response to escalating fuel costs, many companies are now considering going to a four-day work week. They believe this will save large sums on commuter fuel expenses and reduce traffic congestion. The problem is that they mean four 10-hour days. But for many American families in which both parents work, such long days will intensify daily stress.
The real solution to this problem is to go to a four-day workweek of eight-hour days. Total production would be reduced slightly, but this will make us more sustainable. The commuting/energy benefits of the four-day week would be kept, without the negatives. We could expect significant reductions in energy and resource use, and in health problems and health care costs. Talk about a win-win situation! The Center for a New American Dream, a Maryland non-profit has had such a 32-hour week for 10 years, with excellent results for productivity, creativity and worker morale.
- Do you tend to agree/disagree with John DeGraff’s assertion about the positive health and environmental benefits of a shorter workweek? Why?
- What concerns might employers have regarding a shorter work week? Are they valid?
- Does a 32 hour week sound appealing to you? Would it affect your productivity?
Last week, we officially launched our newest course, A World of Health: Connecting People, Place and Planet. At a launch party last Wednesday night, over 80 people came together and participated in this snippet from World of Health. The feedback we’ve received has been overwhelming. If you’d like to order A World of Health and start your own discussion course, you can order it here!
If you’d like to get the flavor of World of Health, here’s a short segment with some discussion questions at the bottom. Enjoy!
Excerpt from “The Myth of the BPA-Free Diet “by Kat Kerlin
Though reports of its potential health effects and presence in the linings of containers and cans have long been reported in science journals and the media, an article, “Concern over canned foods,” in the December issue of Consumer Reports has brought concerns over BPA to a broad audience. ….
It got me thinking, if I were to try to cut BPA from my diet, how might that affect my life? I’d already replaced my trusty #7 (polycarbonate) plastic water bottle with a stainless steel bottle, amid reports that #7 leached BPA. (Nalgene and other companies have since started making BPA-free versions of these bottles.) I knew not to microwave any sort of plastic, as that’s been shown to leach a range of chemicals present in various plastics, BPA and hormone-disrupting phthalates among them. But if I stopped eating foods packaged in materials known to house BPA, what would my diet look like?
I decided to find out by challenging myself to a seven-day, BPA-free diet. The parameters: No canned foods or drinks. No food packaged in anything with a waxy liner. (Not that all waxy lined containers have BPA, but some do, and I wasn’t sure which ones, so I decided to try to stay away from them all.) Nothing with a metal lid since the coating beneath it has been shown to have BPA, which ruled out almost all glass jars. No frozen foods. And my diet had to be nutritionally sound. If all I ate were eggs and fresh foods, unpackaged in the produce section, I could eat a relatively BPA-free diet (discounting the lining on some of the boxes they were shipped in). But I’m six months pregnant, which was another reason BPA-free sounded appealing, since laboratory animals prenatally exposed to it developed various health and developmental problems, and babies take in more of it per body weight than adults. So I was not going to give up any of the major food groups. …I drew up a careful shopping list, focusing on bulk and fresh foods and headed to the store.
- To what extent are you concerned about the health impacts of BPA in food packaging?
- What, if any actions have you taken (or are considering taking) to reduce your exposure to BPA or other toxins found in household items?
- Should keeping BPA out of one’s diet be the consumer’s responsibility?
- Beyond reducing exposure to BPA, what might be the other benefits of purging it from one’s diet?
By Mike Mercer, Executive Director of the Northwest Earth Institute, originally posted on SustainableIndustries.com on September 14, 2010
With great regularity, employee engagement is touted as the key to shifting sustainability from its place in the silo of facilities, “green teams” and the committed few, to fully integrated into day-to-day operations. In response, we educate our employees about sustainability, hold Earth Day events, provide volunteer opportunities to restore wetlands and put up signage to encourage more sustainable behaviors.
With all this effort, are the majority of our employees exhibiting any substantially different behaviors? I suspect not. If we were to survey our employees relative to their stated values and behaviors, it is likely their response would be similar to the results of a 2010 Yale School of Forestry and Environmental Studies study. A sampling of these results demonstrates the significant gap between what people say is important and what they actually do: “The Say–Do Gap.”
The EcoChallenge is right around the corner. Just three weeks from today the Northwest Earth Institute community will commence fun, inspirational, educational and sometimes humorous sustainability adventures as the participants in the EcoChallenge begin to tackle their personal sustainability challenges. In addition to raising awareness about the importance of taking action on environmental issues, the EcoChallenge is a major fundraiser for the Northwest Earth Institute.
The EcoChallenge raises money for NWEI’s sustainability education programs–and this year we hope to raise over $50,000! The entire staff and board of NWEI are participating in the EcoChallenge, and the NWEI staff is upping the ante with a little friendly competition. Here’s where you come in– we’ve all written “Please for Your Pledges” in hopes that we might sway you to support us in the EcoChallenge. The staff member with the most pledges will win an extra vacation day, as well as some serious bragging rights.
There’s something for everyone in our “Please for Pledges”– click here to see who is using cute dogs to win you over, who is taking the pity party route, who is planning the most audacious EcoChallenge, and more. And if you are inspired to pledge, you can do so knowing that your tax deductible pledge will go entirely toward funding NWEI’s sustainability programs.









